They help people create, save, and enjoy a digital world.
Utilize customer insights to build a world-class portfolio of quality digital storage products, audio and video electronics, and accessories
Extend their category leadership in key markets through our powerful global distribution network
Focus their resources on profitable growth areas
Increase the value of our brands and demonstrate return on marketing investments
Maintain an uncompromising commitment to strong execution
Lead with the highest ethical standards, demonstrating good citizenship in all they do.
Integrity. Above all, they are an ethical company. Everyone in their company is expected to perform at the highest standards of integrity and honesty.
Respect. They are a direct and respectful company. As a global organization we collaborate with one another and utilize the diversity of their experiences and perspectives.
Excellence. They are a strong execution company with action orientation and accountability, striving for excellence in all they do. They are focused on delivering value to our customers and shareholders.
Innovation. They are an innovative company that infuses creativity in our products, brands, technologies, and work processes.