Innovate for children
LEGO aim to inspire children through their unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.
Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.
LEGO want to create positive impact on society, and an important part of this ambition is to reduce environmental impact. They want to address climate change by reducing their emissions through improving energy efficiency, and want to source and use resources responsibly and to improve waste management. This is to ensure they do not consume resources and materials at a faster rate than they are regenerated, so that future generations can also benefit from the same variety of resources and materials this generation has access to.
Caring, ethical and transparent
In their daily work, LEGO strive to uphold the highest ethical business standards and business practices, with respect for human and labour rights, while doing everything we can to promote and protect employees’ well-being and safety. They will never sacrifice their values or purpose for the sake of short-term profit.